How much would keeping one more month be worth?
Put in your bookings, monthly churn, revenue per booking and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Churn costs you $7,485,277 a year, and one point of improvement is worth $2,058,075.
Cost of churn, a year
$7,485,277
One point of churn is worth
$2,058,075
per year, if you fix it
Bookings lost a year
328
32.5 a month
Average lifetime
31.3 mo
LTV $56,250
Of 1,016 today, 688 are still here in a year
- Revenue lost
- $4,727,543
- Spent replacing them
- $2,757,734
- LTV to CAC
- 6.7x
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GHLCurve — cost of churn · 3.2% monthly churn costs $7,485,277 a year · One point of improvement is worth $2,058,075 · Average lifetime 31.3 months, LTV $56,250 Run it yourself: https://ghlcurve.com
Method: annual losses compound monthly rather than multiplying by twelve, so the figure is lower — and more honest — than the usual arithmetic. Lost revenue counts half a year of run-rate on average, since departures are spread across the year.
How much would keeping one more month be worth?
Put in your bookings, monthly churn, revenue per booking and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. GHLCurve never sees your inputs.